Ari is a multi-disciplinary Independent Creative in Minneapolis, MN specializing in lettering, art direction, and photography– working with clients as large as General Mills and small as Minneapolis dog lovers, Lucy & Co.
As a Dietetics major turned Designer, she was originally drawn to the more objectively technical aspects of design: interactive and user experience design for digital tools and studying typography through lettering in her free time.
In 2015, she picked up a contract position with Cheerios and the role quickly became the turning point of her career and launchpad for her love for social strategy, food lettering, photography, and styling.
Since then, she has become a full time freelancer, developing her skills in social and beyond, working with Polo Ralph Lauren creating custom titling for their seasonal campaigns and launching her own lettering workshop series, Lettering Time with Ari Woeste.
You can find her lettering for fun like she always has, on the road in her bright yellow car, and making as many dog friends as possible along the way.
FOLKS I'VE WORKED WITH
POLO Ralph Lauren
Sencha Tea Bar
Software for Good
- Betty Crocker
- General Mills Cereals
Great River Energy
Lucy & Co.