Ari Woeste
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Yoplait Social

From September–December 2017, I worked as the sole contract Art Director, Stylist and Photographer for Yoplait Brands, specifically focusing on the new Oui brand. Similar to Cheerios, I worked with one other team member, a Community Manager, to produce the content.

The purpose of Oui by Yoplait's content was to introduce the brand and what it stood for, educate on how best to enjoy it, and inspire creative ways of repurposing the glass pots the yogurt is packaged in.

For three months, we created cross-platform series based content.