iMatterNow

iMatterYouth.org is a non-profit dedicated to empowering youth to demand action that ends the climate crisis.

iMatter came to Software for Good with one big problem to solve:

how do we use technology to empower youth to speak up about their futures on this fragile planet we call home?

They needed a tool for their youth teams to get their friends involved and to communicate to their voting adult counterparts the urgency of immediate change.

We proposed a mobile-first marketing site aimed at a broad audience–parents, friends of parents, children ages 12-18–to inform visitors about some of the current issues at a high level and then a call-to-action to declare "independence from fossil fuels". This signed declaration then gets added to a list of signatures in which a youth activist can bring to their local governments as support for change. 

If an activist wants to get more involved, they can sign up to be continue the journey in a logged-in experience, guiding them through quests and tasks, getting their friends to join and organize events with them for their local chapters. 

They also needed to rebrand.

Although they wanted to brand the iMatterNow campaign as distinguishable from the organization itself, they needed a refresh of their old logo to be consistent with the new iMatterNow branding.